Wednesday, August 3, 2011

Wednesday, July 6, 2011

What have you done to Promote/Market yourself and your Project today. The skinny on marketing on a Budget As I see it.

What have you done to Promote/Market yourself and your Project today. The skinny on marketing on a Budget As I see it.

I have gotten a wonderful response from my previous article/post regarding Promotions/Marketing in the world of Social media. That Article/Post ranked #1 in the Google Search under "Publishing A Body Of Work". Please also check that out!

However, please don't let your Grind stop there.

Me like many others go into this venture and have no idea of the funds it takes to get this sort of project off the ground. In the beginning of your Journey you funds will be used to put your book together EX: Editing, Typesetting, Printing, A book cover, and host of other services that you will need to make your presentation professional. More then likely your first venture out the gate will not turn a huge profit. The money you do see SHOULD be invested back into you. In order to pave the way for the future. Your ultimate goal should be to see longevity in your field/career. To build your brand. To spread the word. To make your name. In order to do so you can NOT only boxed yourself into the computer box. You must spread your wings and stretch your legs and get out in the world and let them know, You are here and you have what they need/want.

Once your project is out, in my case, my book is in publication. The funds are low. This is the beauty of Social Media. However, it does not stop there.

Here are some things I use from my trick bag... lol

I carry my book everywhere. Tucked in my arm. I do this because as a reader myself, if someone is carrying a book around and they seem approachable I will ask what are you reading? I find that MOST book lovers can't help themselves when they see someone toting their latest novel around. Right there at that moment you have a potential readers attention and all you did was carry you material around. Cost you nothing to run your errands and your own personal billboard. Have T-Shirts made. Wear it whenever you know you are going to be in high traffic areas. Wear it when you go to the Book Store, The nail salon, Barber Shop, The Mall, The Park, Anywhere. If you cant have multiple T-Shirts made. Have one and you Wear it until you can have more produces, then sell those as apart your Brand as well.

Get Creative. Make a simple but effective T-Shirt yourself. That simply states your product info and where to find it. This may be less cost then having to find a 3rd party to mass produce them. This way you can make them in different colors and have your friends wear them as well.

When I go to Walmart, Target, etc... I always have my business cards or book marks with me. I hand them out and let people know who I am. About my work, my website, where to find me and my book. I am local Author and have a book available on-line through all major book retailers. I also extend them a discount if they would like to purchase on the spot. (BTW, Never leave your house without your product) I have a bag that I never leave the house without. I carry 3-5 books everywhere I go. I also have extra in the trunk. It does not stop there though. I go to the book section and Ummm.... :-) I place my book marks and/or business cards in as many books as I can. :-)

Not just my genera. Which is Contemporary Fiction. In as many books as I can. Magazines as well. I want to at the very least get the purchaser to go to my website and read my synopsis. Maybe I will have piqued there interested enough where they go to Amazon. There they will find my reviews, and just maybe I will have made a sale.
Leave your business cards in establishments that will allow. Like the doctors office, Restaurants, etc.

Pass out Fliers.... Since we are talking about budget friendly strategies, you can make you own. Some people will scoff at that. Saying that it will taint your image if you don't have it done by a professional. I don't know about that. I see it like this. I am responsible to get the word out about myself and my project and if I'm doing so on a budget I have to do it the best way I see fit. You can find a program on-line for Free. Take your time to make your flyer as professional as possible. Go to Fed-Ex, Kinko's, Or any other company that provides printing services and have it printed on Quality paper. Then get out and Pass it to whomever will stand still long enough to listen.
I learned this in one of my FaceBook Groups. You need to have an elevator speech ready! That is just 1- 3 lines that is selling yourself. Enough time it takes to ride the elevator from one floor to the next. Sometimes that is all the time you have to get someone to pay attention.

Attend Fairs and Other functions. These will cost you a pretty penny to be apart of. If you are unable to pay the cost. Don't extend yourself. Attend as a spectator. Make connections. Chat up what you have going on. Pass out your promo material. Self made or if you had it designed.

Something you can do that is Free to set up is a Website. If you have a PC or even if you don't. You can set up a Website to Display yourself as an business, Your work, and your future projects. If you don't have your own PC. You can utilize the ones at Libraries and Community Centers. It may be daunting but if you are not fully invested and focused who else will be? Sometimes you have to take baby steps before you can "leap tall buildings in a single bound". It's OK to work with what you have at your disposal while you lay out future plans. Everyone has a different starting point. It's important to work within your means in order to be able to continue on your path.

One of the Best ways I Promote/Market on a budget is through my readers , friends, and family.

Word of mouth is true indeed a powerful tool. Because I know people in several states I utilize them in my marketing plan. I ask that they go to Major Book Stores in their state/town and request my book for purchase. Once they read it, I ask them to tell their friends and family to do the same. I even have them go to the extent of asking why my book is not available on the selves. This has to be continuous. This tactic has worked in my favor and has made my book not only available on-line through Major Book retailers. I am also on the self of a Barnes and Noble in major city.

Money talks! If you can get consumers to create a demand for you, then the retailers will listen.

I send Promo material to Friends and Family in different states. I have them to pass my info around. At the book stores, Salons, etc. Nothing that will take them outside of there normal lives and make it work for them. I just ask that they keep my material in mind on their everyday dealings. This way I can reach a base of people in a State that I may not have had exposure in otherwise.

Readers that enjoy your work will talk you up to other readers, they know will also enjoy the read.

Reach out to these satisfied readers and ask that they post reviews to different sites. Also ask if its OK if you mail them Book Marks/Business Cards to distribute to friends and co-workers. The beauty in this, is that they can speak about your product/Book through the eyes of a reader just passing along a Good Read. Not as a sales person looking to gain a profit. It adds credibility to what you have put out.

Cross promote with others in your field. It's great to set up connection with other like minded people and have them promote you to their audience and vice versa. It works as a win win for all parties involved. I myself will be utilizing this in the near future.
There are many avenues in order to Promote/Market yourself and your project on a budget you just have to get creative and think outside the box. Most importantly do what you feel is best. There will always be nay sayers. However, YOU are responsible to make it happen. Only you!

For more information on Me, Author/Writer/Blogger Elizabeth Funderbirk. Please visit my Website "Literary Liz Writes" http://LiteraryLiz.com also check out my blog on BFHS you will find this article along with many other http://bfhsnetwork.com/profile/LizFunderbirk

Lots of Love LiteraryLiz....

Wednesday, June 15, 2011

What Have You Done to Market/Promote Yourself & Your Product! The skinny on Social Media in my Eyes!

What Have You Done to Market/Promote Yourself & Your Product! The skinny on Social Media in my Eyes!

Although I am new to the Literary Industry, I am learning quick. That once you have your book in publication the real work begins!

You can have a Book that is Beautifully written, a catchy cover, edited to perfection, available in hard cover, paperback, and e-book, and a synopsis that pulls the reader in... but if the reader doesn't know you exist, then what?

This where whether you are Published with a company or self published you have to put on your Business hat. Most people enter into the literary industry without a plan. They believe that they write a Fantastic story with all the right elements, Go to a Major Publishing house they fall in love with your words then you are on your way.... WRONG!

Even if you are one of the fortunate few that gets signed and locked with a Major Publishing house right out the gate. You are still an unknown Author and MUST gain a buzz about who you are and what you bring to the Table.

I don't have the Gold Key that will unlock all the answers of Creating a Boom of sales around you and your product. What It can offer is some advise and pointers that have assisted me along the way.

I currently have a FaceBook Fan Page https://www.facebook.com/LiteraryLiz . Not that I have such a big head, that I believe I should have fans. I use this page for constant access to what I have going on in ways of Interviews, Sales, Website Updates, Features, Book Club Promos, Etc... This is where a potential customer or reader can go and see a History of thing I have done and participated in. It's a one stop advertisement shop. I have a regular FaceBook Page as well. I will also make updates there regarding my work. However, not as often. I use that as a platform to Post things that pertain to be a person on the go in the daily scheme of things. A Fan Page (IMO) is a place where you have the liberty to show of your talent. Almost ALL companies/businesses have a FaceBook FanPage. Why shouldn't you as an Author?

On my page I even have Web Link Feature. If you go the left hand side of the page and click on the "My Site" tab. It brings up what I like to call a mini website. There I have provide all links to where my Novel "Love TORN Asunder" can be purchase.

Social media is a huge asset in this economy. You not only have FaceBook. There is also Twitter. Don't under estimate the power of a Tweet or Re-Tweet. That avenue opened me up to two people that inquired about Interviewing me. Use your twitter etiquette. Follow those that follow you. Interact. Don't just go there to solely sell your product. Because at the end of the day. You are NOT only selling your product. You are selling yourself, your Brand. If you plan for longevity,and you plan to have more books that come after your Debut. You want the readers to connect with the person so they become a Fan of the writer. Remember, you FIRST have to get them to pay attention and notice before they spend.

Don't box yourself into JUST FaceBook and Twitter. Research other social media outlets that might suit you and your Business. If you don't fit. Get creative and make it so...

Are you on LinkedIn, BFHS, Tunblr, and the list goes on. For my fellow authors are you on Shelfari, GoodReads. Let the Internet work for YOU!

There are so many sites with potential customers. Some don't even realize there need for your product ( In my case Novel) until you put in a place where they have the opportunity to fully appreciate it.

Please also Visit My Website "Literary Liz Writes" www.LiteraryLiz.com. Dont forget to sing the Gust Book on the last page. I would Love to know you cam by :-)


Lots of Love Liz...

Tuesday, June 14, 2011

Insight on Self Publishing, Traditional Publishing & Independent Publishing!

More Insight on Self Publishing, Traditional Publishing & Independent Publishing!

They all can be tricky and really depends on what you plan to put into it and your immediate goal.

Self Publish: Means that you will publish the book through a service that provides an ISBN number. When and if you decide to pull the book and Publish a different route. That ISBN number belongs to the company in which you contracted to put your work into publication. You will need to get another ISBN number identify YOUR book as YOUR OWN. You can buy one for $55.00 or you have the option to buy in Bulk. For more info on ISBN Numbers go to http://www.isbn-us.com. Buying in bulk saves money. Only if you plan to publish future work.
Self pub websites like LuLu have a stigma of sorts. You will ONLY be available on their website. Then there is Smashwords, That system is the same. Being published through these websites is not a bad choice. It will however limit your access to the masses.

NOW if you publish COMPLETELY on your own.. Meaning you get your own ISBN and upload your book for sale on Kindle, Find a printer and sell copies via the Web, Book Stores, and Hand to Hand sales. You get MORE of a profit and you OWN the ISBN. How well you do is up to YOU. You will have to hustle and grind to get people to first notice, then spend.
The price to secure such services can be costly. You will have to hire an editor, your work will need typesetting to be in Book format, You will need to format for E-Readers, You have to produce a book cover, and the list goes on.
Not a BAD choices... but there are Cons.
Traditional Publishing: HARD! Most companies want you to have a body of work already available for sale and published. Then they will consider what you bring to the table. However, NOT impossible to get them to notice you as a first time out. They will also fund the cost of publishing your book. BUT they will make sure they get a return on the investment. So your royalties will not fund shopping trips. It will get you GREAT exposure and in the long run it will pay out. Depending on if you continue to publish books.
Then there are Independent Publishers: With them they are small companies. That had some success in publishing there own books now they assist others. They WILL NOT and CAN NOT fund your project. The fees vary... I would say between 2,000.00 - 7,000.00 Depending on the company. MAKE sure you RESEARCH what they offer for that dollar amount. Some have different packages.
Example: Editing (there is different types of edits) Research that! , Proofreading, Book covers (look at the other covers, decide if they are capable to make your concept a reality) they have the final say on Covers!, Printing ( how much will it cost YOU to print books) promotions ( if any, See if they offer book marks, a YouTube trailer for your book, fliers, events.) YOU WILL BE MAINLY RESPONSIBLE TO PROMOTE YOU & YOUR PROJECT! , Typesetting, E-Books, Distribution.
Because they have been through this... they know certain things. Like how to get you available on the websites of MAJOR book stores.
MOST IMPORTANT... Research a few compare what they offer and WHO will work best for you. If you go this route.
There is so much to consider after your Manuscript is done. The publishing process is only the half way marker on your Journey. Now you must think MARKETING/PROMOTING.
For more information on (ME) Author, Writer, & Blogger Elizabeth Funderbirk
Please visit my website "Literary Liz Writes" http://LiteraryLiz.com OR Join my FaceBook page https://www.facebook.com/LiteraryLiz
This article along with many others is available on BFHS http://bfhsnetwork.com/profile/LizFunderbirk

Lots of Love LiteraryLiz....

Tuesday, May 10, 2011

....Bitter Sweet Reality!

"Love TORN Asunder" has been released! Whew.... The official date was the 30th of April. I am truly Blessed to have made it to this point. You can place an order on my website "Literary Liz Writes" www.LiteraryLiz.com. With each order I will include an special THANK YOU gift from me to you. Also there will be NO shipping cost added to you order.

This road although bumpy has many rewards.

I am learning every day that the easy part was penning my manuscript, and if you have kept up with my Blog you know that the writing part was no easy feat for me and my circumstances either.

Now that we are approaching mid May, I have to say the support on my project has been OUTSTANDING! Much more than I ever anticipated. That in itself is a Blessing to be Thankful for.

Being NEW in the Literary world as not just a reader but the person behind the words, has proven to more complicated then I thought. You must teach yourself how to market yourself. How to get attention on your Project and do so in a Professional yet catchy manner.

I am Learning everyday! I must say this though, just because a certain system, road, technique worked for some. Does NOT mean that it will work in your best interest. Not to say that said advice is not GREAT. It may not work for everyone. Or everyone may not be able to work it. MY advice is listen to those that have encouraging words. Especially if they have successfully traveled the road you are now on.

Be prepared for those that will offer advice... that does NOTHING to help you. They will talk you in circles and when all is said and done you are no more wiser then when the conversation began.

Be prepared for those that will offer advice... that is cloaked with a sarcastic edge. These people feel like their Blue Print is the end all be all. Just because someone has obtained success going one route does not mean your ideas are so off base that You too will not obtain success. Some of these individuals find it their duty to step on your thoughts, in the most political manner.

Be prepared for those that will offer advice... that is really geared towards them making a come up. They will offer strategies and solutions and when you get down to the Bottom line, there is something in it for them. Which makes you think of their real motives.

Then there will be people that want nothing more then to be an advocate for you. That find Joy in assisting another on their way to Greatness. These people are few and far between. There are soooo many of the others it's sometimes hard to wade through it all.

This is a Bitter Sweet reality... I am learning everyday!

My advice... is take the steps you need in order to make your dream a reality. However small those steps are to begin with. Everyone has a starting point. Dont jump 3 steps ahead when you have not mapped out that road yet. Just because so and so said that is the better way to do things. You cant walk in other persons footsteps.

I always say... I am not basing my success off of the success of the next person. I cant be worried about the person next to me. I can ONLY concern myself with me and what I plan to accomplish and the step I need to take to make it there. Their Blue Print is not mine.


Thank You so much for visiting my Blog.

Lots of Love LiteraryLiz..
www.LiteraryLiz.com